End-to-End Work:
Begin with brilliant insights.
End up with powerful actions.
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We love a good challenge. In fact, we ask clients to bring us their worst. Most research companies claim to approach each new project with a customized approach, requiring interviews and focus group before using a cookie-cutter conventional survey. Our innovative mixed-method protocols minimize this upfront burden – we don’t need to borrow your watch to tell you what time it is. You save time and money with our approach.
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Our methodology is rooted in neuroscience, starting with cues from our subjects’ spontaneous emotions,then factoring in rational thinking. This allows us to engage our subjects in a discussion that reveals their true motivations and inspirations, revealing what fuels the decision-making process.
Our Comprehensive Process
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SURVEY AND INTERVIEW DESIGN
We start with a collaborative initial process—diving deep into client needs to ensure research goals are met.
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PROGRAMMING + HOSTING
All survey programming, testing and hosting is done on secure servers we closely manage, maintaining the control and integrity of the research and the security of your data.
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Sampling + Fieldwork
We work closely with clients to maximize participation of valued B2B customers and employees, and utilize trusted panel providers for large-scale B2C.
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Data Scrubbing + Analysis
Our expert team of analysts has more than 30 years combined experience. Every QA response is hand-coded using the latest data analysis techniques.
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Data Synthesis + Insight Generation
We don’t just write a prescription, leaving you to determine dosage. Our Immersion Workshop™ and other tools help you develop your strategic vision and action plan.
Immersion Workshop™
The best way for synthesizing Resonance results within an organization is through our Immersion Workshops ™. Powered by data from VOC and VOE research, key stakeholders and team members get a chance to roll-up-their-sleeves and “re-discover” the results on their own, empowering them to take ownership of the results and apply them to their work
Resonance is engineered to go deeper than traditional research, uncovering the unspoken needs and motivators of an audience, and bringing those voices into the conversation.
WE CAN WORK WITH YOU IN ONE OF THE FOLLOWING WAYS:
(OR A COMBINATION)-
Voice of Customer
Beyond simply measuring customer satisfaction, hear the true VOC in their own words (applicable for benchmarking, profiling, predicting, segmenting and tracking).
RELEVANT CASE STUDIES -
Voice of Employee
Give your employees the opportunity to be truly heard, strengthen their engagement and measure the impact of organizational strategy.
RELEVANT CASE STUDIES -
Integrated Brand Strength
World-Class Brand Health is found at the intersection of VOC and VOE. We find the most effective Employee Brand Promise and create industrial-strength Customer Value Propositions.
RELEVANT CASE STUDIES -
Testing New Concepts/Products
Whether testing early stage design, introducing a new product, enhancing an existing one or choosing between alternatives (A/B testing), we help you better predict product success by understanding the most motivating features and functions from the consumer’s point of view.
RELEVANT CASE STUDIES -
Ad/Media Testing
Maximize your media spend by identifying what messages will resonate with consumers, not distract them.
RELEVANT CASE STUDIES -
Self-Assessment
Coaches, trainers and mental health professionals utilize Resonance to unlock their clients’ hidden potential and uncover the tools needed to achieve their best selves.
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